Conor McGregor headlined UFC 329 on 13 Jul 2026, delivering a $25 million gate that eclipsed the previous $22 million record set at UFC 306. The Irish star’s return against Max Holloway in Las Vegas sparked the biggest live‑gate in the promotion’s 30‑year history.

What made the gate historic?

Dana White told ESPN’s SportsCenter that the $25 million figure was confirmed during the pre‑fight press conference. The surge came from a mix of sold‑out arena tickets and premium VIP packages, all driven by what the UFC calls the “Conor McGregor effect.” The venue, the T-Mobile Arena, reached full capacity within hours of the fight announcement.

How does McGregor’s return shape the card?

McGregor, now 37, faces Max Holloway in a welterweight rematch. Their first bout in 2013 ended with a unanimous decision win for McGregor. The narrative of a five‑year UFC hiatus adds intrigue, and the matchup sits atop a stacked card that includes Paddy Pimblett vs. Benoit Saint‑Denis and Cory Sandhagen vs. Mario Bautista. Early prelims start at 5 p.m. ET, with the main card kicking off at 9 p.m. ET on Paramount+.

Why does the gate matter for McGregor’s legacy?

Beyond the financial milestone, the gate underscores McGregor’s drawing power after a long layoff. He remains the sport’s most marketable athlete, and the record‑breaking revenue validates his status as a global brand. The $25 million gate also sets a new benchmark for future events, pressuring other fighters to generate comparable buzz.

What’s next for Conor McGregor?

White hinted that this won’t be McGregor’s final appearance. The Irishman is expected to stay active, with at least one more fight slated after the July 13 showdown. Fans will watch closely to see if the “McGregor effect” can be replicated in future pay‑per‑view numbers and live‑gate totals.

Full UFC 329 fight card

Main Card
- Conor McGregor vs. Max Holloway
- Paddy Pimblett vs. Benoit Saint‑Denis
- Cory Sandhagen vs. Mario Bautista
- Lone’er Kavanagh vs. Brandon Royval
- King Green vs. Terrance McKinney

Prelims
- Cesar Almeida vs. Damian Pinas
- Ryan Gandra vs. Zach Reese
- Cody Garbrandt vs. Adrian Yanez
- Gable Steveson vs. Elisha Ellison

Early Prelims
- Kai Kamaka vs. Luke Riley
- Robert Whittaker vs. Nikita Krylov
- Wang Cong vs. Tracy Cortez
- Farid Basharat vs. John Garza
- Cody Durden vs. Alessandro Costa

The event’s financial impact highlights McGregor’s enduring appeal and sets a new standard for UFC revenue generation.